BUSINESS ETHICS

BUSINESS ETHICS

Ethics & International Business

Click Here to access the Coca-Cola case study

Case Summary

In a narrative format, discuss the key facts and critical issues presented in the case.

Case Analysis

In a globally competitive environment, why would Coca Cola engage in questionable conduct such as channel stuffing, falsifying marketing research, anti-trust issues or racial discrimination?

Case Analysis

As one of world’s most valuable brands, what impact has Coca-Cola’s ongoing struggle with ethics issues had on it reputation?

Application

As CEO of Coca Cola, outline a global initiative to manage your ethical risks and reputation.

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