Describe a significant ethical issue involved with this corporate-level strategy

Multibusiness Models” and “Corporate Performance, Governance,
and Business Ethics”
PLEASE READ CASE 22 IN THE TEXT: EBAY AND THE ONLINE AUCTION AND
RETAIL SALES INDUSTRY IN 2011.
Please respond to the following:
1. From the case study (NOT OUTSIDE SOURCES), cite 3 or 4 clear
examples of diversification on the part of eBay, the specific type
of diversification for each example, whether the diversification
led to a competitive advantage, and the reason why a particular
example led to a loss of competitive advantage. PLEASE PROVIDE A
DETAILED RESPONSE TO TO THE TOPIC.
2. The text explains five ways in which a company pursuing a
multi-business model based on diversification can increase company
profitability. Select one (1) of the five ways identified and cite
specific examples from the case when this particular method was
used. Be sure to provide the reasons for your answer based on the
particular characteristics of the method you selected. PLEASE
PROVIDE A DETAILED RESPONSE TO TO THE TOPIC.
3. Choose a corporate-level strategy that we have covered so
far. Describe a significant ethical issue involved with this
corporate-level strategy. Describe one way in which managers can
deal with this ethical issue. PLEASE PROVIDE A DETAILED RESPONSE TO
TO THE TOPIC.
Attachments

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