Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow’s mailing list for a direct-mail promotion. Ethics Questions: 1. What should Sparrow Pharmaceuticals do? 2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain. 3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain. 4. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Go to http://www.marketingpower.com and review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals’ dilemma.
PLACE THIS ORDER OR A SIMILAR ORDER WITH ONLY NURSING PAPERS TODAY AND GET AN AMAZING DISCOUNT
The post Do you think it is ethical to use customer information across multiple divisions of the same company? Explain. appeared first on Only Nursing Papers.
Get help with your classes. We provide step-by-step answers to all writing assignments including: essay (any type), research paper, argumentative essay, book/movie review, case study, coursework, presentation, term paper, research proposal, speech, capstone project, annotated bibliography, among others. We are a dedicated essay writing service that can help you put together a top-quality essay.
Professional university paper writers. We Will Help You Write Your Essays
From initial topic to finished paper. We guarantee that your custom essay will not only be delivered on time but will also be of the highest quality.
Get Unstuck! Order Original Answers for all your Assignments
Get Help With Essay Writing
- Any citation style
- Any topic
- 100% Original essays
- Free revision