How to Write an Executive Summary?

How to Write an Executive Summary?

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How to Write an Executive Summary?

Just like bloggers begin with an attention getter like a humorous anecdote, your executive summary will also need to have a strong hook.  When it comes to writing the executive summary, your ultimate goal should be to get face time with the investor and get your foot in the door. If they find your executive summary really appealing and strong, there are chances that you may be invited for a meeting to present your idea. Let’s help you explore some tips to write a great executive summary.

Tip # 1: Your Pitch Matters Most

Before you begin writing the executive summary, you need to be clear about the idea in the first place. When you are clear about the idea and how you are going to convince your investors, you will eventually be able to come up with something astounding in your mind. You need to remember that the purpose of the executive summary is to deliver hard sell. This is why you must use a salesy and actionable pitch. You have to convince your reader that investing with you will make them feel worthy. You need to sell, not tell your investors.

Tip # 2: Do Not Waste Words

This can also be explained in terms of size of the executive summary. Your executive summary does not need to be very lengthy. A lengthy executive summary neglects the purpose of presenting the summary. You have to pitch in sales using the minimum number of words. Many experts have different opinions over the usage of words and size limit. Some say that it can be either a single or two pages maximum while others believe that it should be kept to a few paragraphs only.

No matter what you choose, the main reason for creating the executive summary should not be ignored; it should be concise and focused. Additionally, when you write about the executive summary, you just want your readers to get an overview of what has been written in the report. This is why you should keep it brief and cover all the necessary information succinctly.

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Tip # 3: Follow the Guidelines of the Structure

So, there is no hard and fast rule or set structure for the executive summary other than just a few guidelines. This is why you need not worry about the format of the executive summary. You just need to follow the guidelines that are assembled by experts and ensure that you get the attention you deserve for your business. For this, you will have to first think about the core strength; ensure to use concise vocabulary and language. Additionally, you should use bullet points to present your ideas because paragraphs may become dull and boring. There are some important elements which you will have to include in the executive summary, without following any specific format.

  • You have to include your company’s description summary
  • You have to tell the problem in it
  • You have to tell the solution to the problem you have listed
  • You also have to give the reason why it is appropriate right now

The last point you explain in your executive summary, will help you in getting readers engaged. If your executive summary does not have urgency, the readers will not read it. Defining this aspect makes the summary time sensitive. After explaining all these elements, you also need to include a brief financial aspect in it. Including it will add value to the deal and the readers will know what the risks and returns are. After all, this is the main aspect investors are interested in knowing about.

Tip # 4: Do Not Exaggerate

Many business entrepreneurs use inappropriate vocabulary and tone. When it comes to writing the executive summary, you have to forget using the superlative degrees and avoid terms such as, the best, cutting-edge, ground breaking, world-class etc. Investors and business owners listen and hear these words every day and hence, for them, they eventually lose their meaning. Using these words will not make them give you a check.

The ultimate goal is to first convince them by writing a sales executive summary and compel them to meet you. If you are called for a meeting with them, you have achieved your first step. Using superlatives may also make them believe that you exaggerated your strengths or are likely faking them. Try not to exaggerate, instead use vocabulary, terms and tone that sound convincing and persuasive.

Tip # 5: Write it in the End with a Happy Ending

As mentioned above, it is quite strange that the summary comes first and yet, is written right in the end when the business report is formed. This is because this is the doorway for your business investments. When you are done writing the entire document or report for your business, the executive summary is the last step you need to write. Writing it in the end gives you an idea of what you have written in the document and hence, it becomes easy for you to generate a summary.

You need not highlight each and everything in it, just focus on the main aspects. Also, it becomes easy and quick for you when you write it in the end. Aside from writing it in the end, it is also necessary for you to provide a happy ending to it. A happy ending does not mean that you are lying or exaggerating, it simply means that you are showing them the potential positive side that you foresee with their generous help and investment.


How to Write an Executive Summary?

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