How would you describe Mark Zuckerberg’s leadership style?

Few CEOs have been subject to as much criticism and attacks as Facebook founder Mark Zuckerberg. Most famously, he was portrayed as the villain in the movie The Social Network. Shareholders have complained about his leadership and failure to increase the stock price of Facebook, and others have claimed he is socially inept and too young and immature to be a CEO of a multibillion-dollar corporation.

However, in spite of this criticism Zuckerberg is inarguably one of the most successful CEOs and entrepreneurs in corporate history. The small project that he created while he was a college student has become world dominant in the social media business and is still growing and expanding. So in spite of all of the criticism he clearly has been a successful leader.

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For this Case Assignment, do some research in the online library and find out what you can about Zuckerberg’s leadership style. Take a look at the criticisms as well as what you think he is doing right or what lead him to his strong success.

Here are a few articles to get you started:

Facebook’s leadership: Time for an update? (Jun. 13, 2010). The Washington Post. [Available on ProQuest]

Bailey, B., & May, P. (2014, Feb 03). Facebook at 10: Zuckerberg pushing for change. Oakland Tribune. [ProQuest]

Lesley, C. T. (2012, Jan 27). Job at Facebook not for sensitive types. Toronto Star. [ProQuest]

Case Assignment

Once you have finished your research, write a 4- to 5-page paper addressing the following questions: •How would you describe Mark Zuckerberg’s leadership style? Was it transformational, transactional? Both, or neither? Explain your reasoning. •Consider both the positive and negative aspects of Zuckerberg’s leadership style. What is good, and what is detrimental to Facebook? Does the good outweigh the bad?


 

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