Undergraduate level Rhetorical Analysis essay

I need a Undergraduate level Rhetorical analysis essay Based on the Pepsi AD i have included, as well as the Rhetorical Planning sheet. The Rhetorical planning sheet was done by someone from here. I got dinged for over use of the thesaurus and it did not include how the AD related to Ethos,Pathos and logos, which the essay most have please. I will Attach the instructions for the Essay, Rhetorical planning sheet and the completed Planning sheet to best help.
AD link: https://www.youtube.com/watch?v=DijFob8vxgI

ESSAY HELPERS ONLINE

This week, you will use the drafting and planning work from the Week 3 Extended Draft Outline to write the final three- to four-page Rhetorical Analysis essay. Draw upon last week’s assignment, the lesson, and textbook reading to help you understand and meet the requirements for the Rhetorical Analysis. Other than finding your chosen ad online, no outside research is required for this essay.

At the end of your Rhetorical Analysis Essay, copy and paste the URL or website address for your ad (it will begin with http://) so that your readers also can view the ad.

Successful assignments will:

• be focused on analyzing an advertisement, current or vintage, that’s appropriate for a college-level audience;
• include a thesis statement at the end of the introduction that conveys the overall effectiveness of the chosen ad;
• include details to establish the visual description and context of the ad;
• identify the various ways rhetorical appeals are used;
• be typed and submitted as a Microsoft Word document (.docx), with 12-point font
• include an APA cover page
• be three to four double-spaced pages, not including the title page; and
• be submitted for grading.

Plagiarism Tutorial (Links to an external site.)Links to an external site.

Click on the link above to view the tutorial.

Rhetorical Analysis of Pepsi’s “Joy of Cola” Advertisement

The initial product of Pepsi fountain drink was familiarized in1898 and was once referred to as the “Brad’s drink”. The brand came into the marketplace 12 years after the coca cola company was presented and therefore it had to inaugurate different promotions so as to upsurge trades. The “joy of cola” was introduced as a slogan to out-do their competitors (“Pepsi Cola – The Joy of Cola”, 2007). It was also meant to captivate users to purchase the drink and also to recommend the product to a broad variety of clients. The Company used various distribution publications and ancient signs to expedite their marketing. Pepsi used massive campaigns such as impressive phrases, attractive songs, and celebrities who pushed the product into the market. This paper discusses the Pepsi’s advertisement highlighting its characteristics and rhetorical appeals.

The “joy of cola” was meant to pass the message that the drink conveyed joy to those who had a taste of it. The slogan performed a significant role in enticing an extensive audience which in turn promoted the brand in the target market. Its target addressees were habitually the adolescents and young grownups which is well mirrored in the manner of advertising. The advertisements were created to redirect to the target audience’s needs and reminiscence. The company used different types of advertising to uncover the product to the community such as an outdoor advertisement, print advertisement, and broadcast advertisement. Within a short period of time, after the advertisement was introduced, the Pepsi drink outperformed the other soft drinks and became the most famous brand within that time. Pepsi used celebrities and prominent athletes to push for the brand in the market. Using celebrities was meant for the drive of trustworthiness and as a basis of provision. The slogan attracted to the eras, the sentiments of the audience’s and through the use of reliable foundations, the advertisement became one of the chief outstanding campaigns of Pepsi. The Pepsi’s “joy of cola” used pathos, logos, and ethos to take along the company and its users into the fresh period. The slogan used a song that had a repetitive sound that was certainly remembered and then the “joy of cola” lyrics followed (“Pepsi Cola – The Joy of Cola”, 2007). Through the use of that chorus, Pepsi visibly generated their logos by stimulating the detail that the drink passes joy to the lives of those who consume it. The company’s best conspicuous technique of engaging itself to bu