Implementing a Marketing Database
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:
How would you address Sara’s concern about the level of privacy in an online versus off-line database?
What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways.
By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
Read your peers’ answers.
Provide substantive comments by
contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences
Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing
is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.
Grading Criteria Maximum Points Quality of initial posting, including fulfillment of assignment instructions 16 Quality of responses to classmates 12 Frequency of responses to classmates 4 Reference to supporting readings and other materials 4 Language and grammar 4 Total :40
PLACE THIS ORDER OR A SIMILAR ORDER WITH LITE ESSAYS TODAY AND GET AN AMAZING DISCOUNT
The post What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways appeared first on Cheapest Academic Custom Papers.
Get help with your classes. We provide step-by-step answers to all writing assignments including: essay (any type), research paper, argumentative essay, book/movie review, case study, coursework, presentation, term paper, research proposal, speech, capstone project, annotated bibliography, among others. We are a dedicated essay writing service that can help you put together a top-quality essay.
Professional university paper writers. We Will Help You Write Your Essays
From initial topic to finished paper. We guarantee that your custom essay will not only be delivered on time but will also be of the highest quality.
Get Unstuck! Order Original Answers for all your Assignments
Get Help With Essay Writing
- Any citation style
- Any topic
- 100% Original essays
- Free revision